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Frequently Asked Questions

  • Who should attend the DFS User Conference?
    This event welcomes all DFS customers, distributors and partners — as well as all prospective DFS customers — who want to learn more about how to use technology in their business to drive profit, secure data and improve the customer experience. Come learn how DFS can be your trusted partner along the way! You’ll be able to explore technologies that will enable you to advance to the next level of fuel and retail to push the envelope and stand out from your competition.
  • When and where is the 2024 DFS User Conference taking place?
    The event will take place from March 25 - March 27 at the Austin Marriott Downtown. For more informaiton on the venue, visit their site here.
  • How do I register for the DFS User Conference?
    You can register for the conference with a Discover, Visa, MasterCard or American Express card by clicking here.
  • What’s the cost of a general admission ticket for the DFS User Conference?
    The cost of the conference is $750 per ticket.
  • What is the schedule for the conference?
    Industry innovators, DFS partners and customers will have acces to two days packed with presentations and discussions focused on progressing fueling and convenience retail in the areas of: Maximizing profitability and increasing customer loyalty through top-notch experiences Embracing shifting fuel demands and building winning strategies for clean energy evolution Automating and driving site efficiency for optimal productivity and reduced operations expenses Ensuring secure payments and connectivity for site managers and customers Set in the heart of downtown Austin at the new Austin Marriott Downtown, you’ll also get over 18 hours of built in face-to-face networking time with peers, suppliers and partners, including an opening reception Monday night to kick us off, industry women’s dinner, meals and happy hours throughout, plus a great party Wednesday night featuring the best of Live Music Capitol vibes at Fareground Austin. A more detailed agenda can be found here.
  • What does my registration cost include?
    The registration fee includes the cost to attend 2 ½ days of conference, access to conference materials, and meals noted in the agenda.
  • Is there a deadline for registration?
    No at all, but register early to ensure your seat. We will gladly accept onsite registration as well. Get your ticket now!
  • What is the cancellation policy for the DFS User Conference?
    We will process credit card/check refunds for cancellations received by March 18, 2024. Confirmed registrants who do not participate or who cancel after the deadline will forfeit their registration fees.
  • What is the dress code for the event?
    Come as you are - business casual works best.
  • I have a question that hasn’t been answered. Where can I ask?
    Please send your questions to
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